Green Auto Market

Green Auto Market Tracks What's Really Happening in Green Cars, Fuels, and Technologies

Publication reaching key stakeholders in what's now a limited niche and what could become a sizable portion of vehicle sales

Feb. 22, 2012, Long Beach, Calif. - For those interested in learning more about electric vehicles, hybrids, and alternative fuel vehicles, it's easy to find a wave of media coverage, especially when new cars are unveiled at major auto shows. But what about the market forces shaping the future of this new business?

Green Auto Market, The business of green cars, fuels, and technologies, was launched yesterday and distributed to a list of key stakeholders in this new and growing industry. Green Auto Market is tracking sales figures for hybrids and EVs, resale values and remarketing, OEM and dealer marketing campaigns, charging and fueling infrastructure, fuel and energy prices, green vehicle investor trends, and "big picture" developments shaping what's next. While it's going to take a few years for this industry to make much of a difference, there will be many jobs, investments, emissions standards, technology R&D, and other factors that draw attention to, and engagement with, this new business in major markets around the world.

For this market to grow beyond being a limited niche to a sizable portion of vehicle sales, many market forces need to be tracked and addressed - gasoline and diesel prices; EV charging stations; "range anxiety;" advanced technologies; testing and implementation of renewable and alternative fuels; consumer tastes and interests; fleet purchases; the political climate; government policies; key global markets; corporate sustainability and greentech; and how green vehicles compare in price and owner lifecycle costs to comparable internal combustion engine vehicles. Green Auto Market is digging into these market forces and offers a "real world" view of what's really happening, along with events and developments that could change the future of the industry.

Environmental concerns, the need to reduce oil imports, concern over "peak oil" driving up fuel prices, tailpipe and greenhouse gas emissions, federal fuel economy standards, hydraulic fracturing for natural gas, and early adopter passion for green technologies are important factors to consider. In the end, it will take car shopper tastes, public support, investment opportunities, job growth, affordable windshield sticker prices, and convenience and accessibility of the charging and fueling infrastructure for all of this to take hold.

Green Auto Market's editor and publisher is Jon LeSage, who also serves as Automotive Editor, Green Initiatives at Automotive Digest. Automotive Digest newsletters reach auto dealers, OEMs, suppliers, associations, and fleet managers. For a copy of the February issue of Green Auto Market and to be placed on the distribution list, contact Jon LeSage atjlesage@jonlesage.com. You can also read his regular blog postings at Green Machine Digest.